“So, What Do You Do?” Crafting An Effective One-Liner
What is a one-liner? A one-liner is a concise, unique, and specific response built to answer the question “What do you do?” without trying to make something up on the spot and rambling. Creating a strong one-liner will give you more confidence when selling your product or service, networking, and encourage whoever is listening to you to want to find out more about you and your business.
Who should craft a one-liner? Every business owner everywhere. Whether you’re a plumber, an inventor, a restaurateur, or anything else, a well designed one-liner will boost your confidence and effectiveness when answering the “What do you do?” question and improve your chances to land more clients and build your network. Let’s jump into exactly how to craft an effective one-liner for your business.
This is Propell3r’s one liner. When someone asks me, Ben, or Kyle what Propell3r does, we all answer with it. It’s at the bottom of every blog under the “About Propell3r” section. It’s on our website. It’s on our social media accounts. It’s everywhere.
Part One: The Problem
Every business owner is solving a problem for their clients whether its selling a product to help parents or feeding hungry people at a restaurant. One-liners are most effective when they begin with the specific or unique problem you are solving along with the consequence of keeping with the status quo. Let’s take a look at our problem:
Most business owners don’t have enough time in their day to run their business effectively […]
The problem we are solving is that business owners don’t have enough time in their day and the result of sticking with the status quo is not running their business effectively. We don’t specifically say how they aren’t running their business effectively because we don’t know; what we do know is that every business owner could run their business more effectively if they had more time in their day.
Part Two: The Solution
Now that we have established what the problem is and the result of not changing, we now need to tell our clients how we are going to solve the problem and what makes our solution unique. Once again, you want to be specific about how you solve the problem and why you’re different. Let’s take a look at our solution:
[...] so we created a flexible and affordable process to help them with marketing, finance ,and project management [...]
Our solution to not having enough time in the day is to offer a process that can make three major time consuming areas easier for a business owner - marketing, finance, and project management. We identify two key differentiators of our solution, that we are flexible and affordable, so our audience knows the most important benefits of working with our team.
Part Three: The Result
The final part of an effective one-liner is the result your audience will enjoy by buying your product or service. This is the part that lets your audience dream about how much better off you are going to make them and their business. The result of Propell3r’s one liner:
[...] so they can have more time to follow leads, build relationships, and increase sales.
Businesses that work with Propell3r get more time in their day to do the three things that every businss owners wants to do more of, follow leads, build relationships, and increase sales. This result lets the business owner begin to imagine the increased success they will enjoy by working with Propell3r.
Ready to Get Started?
Now that you know what a one-liner is and how to construct it - it's time to get to work on building your very own! If you would rather have a little bit of help crafting the perfect one-liner for your business, reach out at www.propell3r.com/contact/ to get started with us today!
Most business owners don't have - okay, I think we’ve covered this plenty in the blog above! We’re three guys who love what we do, and we’d love to see you grow with us!
Propell3r was founded by Sam, Ben, and Kyle from Yakima, Washington. All three are passionate about helping business owners be successful and grow. Find out more about the team at www.propell3r.com.