Want to elevate your social success to the next level? You need Social Videos
Do you want to get 1,200% more shares on social media in 2019? We recently discussed the importance of staying active on social media in our blog Ignite Your Social Media, now let’s talk about getting even more out of your social presence. While you’ll see some success by just staying active with posts, likes and shares, providing unique and engaging content is the real key to effective marketing and studies show there is no more engaging content than video.
In the world of scrolling, you need something to make your audience stop and spend their valuable time consuming your content. Let’s take a look at a few stats that show why video marketing needs to be your focus in 2019:
64% of consumers make a purchase after watching branded social videos (Source)
Views on branded video content have increased 258% on Facebook (Source)
46% of users act after viewing an ad (Source)
An initial email with a video receives an increase click-through rate by 96% (Source)
Convinced you need to start including video in your marketing toolbox? It isn’t as difficult as you might think! Many people don't think a smartphone is good enough but using the following instructions, you can create an awesome video for social media:
Step 1: Create a script. Know what you want to say and practice it so you don’t need to read from a card - nothing is worse than watching a video and seeing the person’s eyes dart across a cue card looking for lines. Make sure to cover all your key points and include a call to action for your viewer to act on! “Talk to me today” or “visit my site” are just a couple of examples.
Step 2: Grab your phone. Now it’s time to record yourself reading the script you wrote and practiced! Go through the script multiple times and don’t be afraid to change something in the moment if it sounds more natural or effective. The more takes you record, the more options you have during step three. A great tip: smile while you record. It lifts your voice and sounds inviting.
Step 3: Time for a little editing. Propell3r uses Adobe Premiere Pro and Adobe After Effect, which aren’t as hard as you might think! The internet is full of free video tutorials You can pick up the basics in no time from this Adobe Premiere Pro Tutorial and Adobe After Effects Tutorial. While you are using your smartphone to shoot the video, you don’t want to come across looking like an amateur!
Step 4: Add in a few graphics. Videos that include graphics make your content and message easier for your audience to absorb and remember. This could be stats, animations, or your logo for example. Propell3r uses Adobe illustrator to create the icons and animations in our videos. Once again, watching a video series on YouTube like this Adobe inDesign Icon Tutorial will teach you how to start designing your own graphics. Not ready to build your own graphics? We also love freeimages.com and pixabay.com. Both have a great collection of photos, graphics and icons.
Step 5: Throw in a little music. It’s impossible to talk without having a break and silence is just awkward. Royalty free music is easy to find and we have used Bensound for some of our music. Find a track that supports the mood you’re trying to set and add it into your video!
Step 6: Publish! That’s right - five easy steps to creating a marketing video that will grow your brand and make your social media profiles more effective. If you are particularly proud of your video then don’t hesitate to add a little money to boost your post on Facebook and Instagram to get it in front of your target audience!
Want an example? Take a look at this video we made using an iPhone and the programs above:
Ready to Get Started?
We’ve given you all the steps to creating a marketing video - now it's time to get to work on building your very own! But if you would rather have help crafting a professional and effective video for your business, reach out at www.propell3r.com/contact/ to get started with us today!
Most business owners don't have enough time in their day to run their business effectively so we created a flexible and affordable process to help them with marketing, finance, and project management so they can have more time to follow leads, build relationships, and increase sales..
Propell3r was founded by Sam, Ben, and Kyle from Yakima, Washington. All three are passionate about helping business owners be successful and grow. Find out more about the team at www.propell3r.com.